Salesforce Marketing Cloud Developer
KOKO Head Office
Term: Fixed term contract, 12 months
Working week: Please note this is a full-time role, Monday to Friday, with the opportunity for hybrid work arrangement of 2 days remotely.
Job Summary
The Salesforce Marketing Cloud Developer is responsible for the technical ownership, development and optimisation of KOKO’s Salesforce Marketing Cloud and its integration with Sales Cloud.
This role is accountable for building scalable, data-driven marketing solutions that enhance customer engagement, drive commercial performance and ensure best-in-class platform governance. Sitting at the intersection of marketing, digital and CRM, the role requires a hands-on developer with strong commercial awareness and a deep understanding of member lifecycle marketing.
The successful candidate will lead the configuration, development and continuous improvement of the platform with creativity and a commercial mindset, ensuring seamless execution across campaigns and guest journeys that supports the wider business in adopting and maximising Salesforce capabilities.
Role and responsibilities
Platform Development & Configuration
- Design, build and maintain multi-step customer journeys in Journey Builder, including triggered, scheduled and transactional communications across email, SMS and WhatsApp
- Develop and maintain dynamic email templates, Cloud pages and personalisation logic using AMPscript, SSJS and HTML/CSS
- Configure and manage Automation Studio workflows for data imports, campaign execution and scheduled processes
- Build and maintain data extensions, attribute groups and data models within Contact Builder
- Own the preference centre and subscription management architecture, ensuring alignment with consent and communication preferences
Salesforce Sales Cloud, Configuration & Administration
- Manage and maintain the Marketing Cloud Connect integration, ensuring reliable and accurate data synchronisation between platforms
- Configure Sales Cloud objects, fields, page layouts and record types to support Marketing, Membership, Events, Partnerships and VIP teams
- Build and manage Flows, automation processes and validation rules to streamline operational workflows
- Create and maintain reports and dashboards to support performance tracking and business insights
- Manage user setup, profiles, roles and permissions as adoption expands across the business
- Support the ongoing Salesforce rollout, onboarding new teams and workflows through configuration, training and support
Data, Segmentation & Compliance
- Write and maintain SQL queries within Automation Studio for segmentation, transformation and reporting
- Design and manage data ingestion pipelines from third-party systems including ticketing, ePOS and membership platforms (e.g. Peoplevine)
- Own data hygiene practices, including deduplication, suppression management and bounce handling
- Ensure all platform activity complies with UK GDPR, including consent capture, preference management and data retention policies
Deliverability & Performance
- Monitor sender reputation, inbox placement and deliverability across domains and IPs
- Conduct A/B testing and analyse campaign performance to provide actionable insights
- Build and maintain reporting dashboards to support marketing and commercial decision-making
Stakeholder Engagement & Documentation
- Act as the internal technical authority for Salesforce Marketing Cloud, supporting platform queries and troubleshooting
- Gather and translate requirements from non-technical stakeholders into clear, scalable solutions
- Produce and maintain technical documentation, including solution designs, data structures and user guides
- Collaborate with external Salesforce partners and vendors on integrations, upgrades and advanced customisations Manage on-site design briefs for posters and digital screens; coordinate proofing, printing, and installation to meet deadlines.
About you
We are seeking a highly skilled and commercially aware Salesforce specialist who thrives in a fast-paced, creative and data-led environment, with the following key attributes;
- 5+ years’ hands-on experience with Salesforce Marketing Cloud in a professional environment
- Proven experience with Sales Cloud configuration, including objects, flows, automation, reports and dashboards
- Strong proficiency in AMPscript, SSJS and SQL, demonstrated through live campaign and automation builds
- Deep understanding of Marketing Cloud data architecture, including data extensions, Contact Builder and relationships
- Experience managing Marketing Cloud Connect and working across both Marketing Cloud and Sales Cloud
- Proven track record in building Journey Builder programmes and Automation Studio workflows
- Experience configuring Mobile Studio for SMS and WhatsApp channels
Desirable experience:
- Salesforce Marketing Cloud Developer or Email Specialist certification
- Salesforce Administrator certification or equivalent hands-on experience
- Experience with REST or SOAP API integrations and SFTP-based data pipelines
- Familiarity with Marketing Cloud Intelligence (Datorama) or similar reporting tools
- Experience within live music, hospitality, membership or events environments
Please note we can only consider candidates with the Right to Work in the UK